Doping And Its Effect On Athletes - 1456 Words

Doping has been present in sport since professional competition began and can be traced back to Ancient Greece. In the last century, doping has escalated as a problem due to physical advantages it gives athletes and health risks associated with long term use (Derse Wilson, 2001). For doping prevention to be successful support staff must establish boundaries and understand motives behind an athletes’ decision to dope, including ethical considerations. Ethical decision-making is the ability to distinguish morally what is right and wrong (Brand, Melzer, Elbe, 2010). Doping can be defined as use of a substance or method to enhance appearance and/or performance to gain an unfair advantage in competitive sport. For a drug to be banned in sport it needs to be evaluated as being harmful to the human body, have potential to enhance performance, and violate sporting ethics (Novick Steen, 2014). Social networks within the sporting community have an effect on athletes’ percepti on towards doping, influencing athletes’ ethical views. Testing systems are used to deter athletes from doping; however, undesirable attitudes towards testing methods developed by Anti-Doping Personnel (ADP) exist due to inconsistent and unreliable practices. Sporting ethics are expected to be maintained through excellence, hard work, and ‘fair play’; however disparity exists towards what is perceived as ‘fair play’ regarding Performance and Image Enhancing Drugs (PIEDs). Professional athletes feelShow MoreRelatedNegative Effects Of Doping In Sport974 Words   |  4 PagesAthletes who want to maximise their performance are continually tempted to use illicit drugs to gain competitive advantage and to aid recovery from training and injuries. Doping in sport can affect performance, destroy reputations, impact friends, families, teams and community support. Doping is defined as the administration of drugs to an animal or person in order to enhance spor ting performance. Doping has been traced all the way back to 393 BC when Ancient Greeks used substances to improve theirRead MoreUse of Steroids by Athletes Essay1538 Words   |  7 Pages   Ã‚  Ã‚   A survey was presented to 198 U.S athletes with the following scenario. You are offered a banned performance enhancing substance that comes with two guarantees: 1) You will not be caught. 2). You will win every competition you enter for the next five years and then you will die from the side effects of the substance. Would you take it? More than half the athletes said yes. As we can infer from the above survey, a large number of professional athletes are willing to risk their lives for theRead MoreShould Sports Doping Be Doping?1578 Words   |  7 Pages Doping in sports. At present, the problem of the use of doping by athletes is acute for professional sports. The solution of this task immediately entails chain of related questions: how to improve the system of doping control, what drugs to prohibit to use, what measures to show to athletes who violated the rules.But what do we know about doping, in addition, what do the media and the people profit from it? Looking at the situation of modern sports on theRead MoreThe Effects Of Blood Doping On Professional Sports1265 Words   |  6 PagesThe phenomenon of the blood doping in professional sports is not new; however, it remains prevalent in sports culture. With new techniques being designed to avoid detection, it could be argued that the prohibition of sports enhancing drugs in the professional sports mirror the prohibition of alcohol, making for unsafe, unsanitary and black market drug erupt. Instead of prohibition, could the professional sports community limitations in order to better allocate their money? There are great incentivesRead MoreBlood Doping : Can We Beat It?1347 Words   |  6 PagesBlood Doping: Can We Beat It? All humans, no matter what religion, skin color, age, or gender, have blood streaming through out our bodies. Blood rushes oxygen around the body, pulls carbon dioxide out of the body, sends white blood cells to fight illness and infection, is produced in the bone marrow, carries platelets and fibers that close up wounds, and comes in the types A, B, AB, and O, with type O being a universal blood donor. Blood is not just imperative, it is irreplaceable. Doctors canRead MoreDoping, Athletes and Sports Essay892 Words   |  4 Pages  Ã‚  Ã‚   Doping can be strictly defined as the consumption of any substance (whether food or drug) to improve ones performance. This definition can be applied in a variety of situations, from college students drinking coffee in order to stay awake to athletes who take steroids to make them stronger. The problem with doping is where one draws the line. The drugs used in doping often have detrimental effects to ones health, both mental and physical. In t he short run these drugs improve ones performanceRead MoreShould Blood Doping Be Illegal or Legal in Sports?1499 Words   |  6 Pagesespecially when one have to use a lot of endurance and energy to win. In order to be the best you have to put in the work. Some athletes do it the hard way, such as eating healthy, exercising and training. Others use the easy way out, engaging with steroids, enhancements, and blood doping to get ahead of the competition. Many professional athletes have taken to the practice of blood doping in order to gain a competitive edge in their field. But there are those who are crying that doing so can have seriousRead MoreDoping Testing Should Not Be Banned1669 Words   |  7 PagesPerformance-enhancing Drugs). Doping was introduced into sports because people wanted to have an â€Å"extra advantage on their opponents†(Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). Drug testing was introduced to the world in 1968 at the Olympics (Sports in America: Recreation, Business, Education,;Controversy., and Performance-enhancing Drugs). This paper is meant to teach the world and yourself why doping in general is banned. Doping should not be allowedRead MoreDifference between Anabolic Steroids and Blood Doping745 Words   |  3 Pagesin life; there are limits and boundaries that should not be crossed. Over the years, gym-goers and professional athletes have started to cross this limit by looking for alternatives for diligence; as a result, they have turned to abusing steroids or blood doping to improve their performance. My research aims to thoroughly explain the differences between anabolic steroids and blood doping. The reason of me choosing this topic is because I myself am a gym-goer, and I devote myself to maintaining myRead MoreEssay about Performance Enhancing Drugs1009 Words   |  5 Pagescompetitors and get a good result from it. Here there is a high amount of pressure on ma ny athletes coming from the media, coaches, themselves etc. They have the wanting to do well and achieve their goals and aims so much that some of the athletes turn to performance enhancing drugs. Obviously training for competition is the main thing to do but using drugs is another helper to succeeding. So, to their way of thinking, doping does not seem like cheating it just seems like something that has to be done for

Analysis Of James Joyce s Dubliners - 1668 Words

Point of view (the perspective from which a story is told) has a significant role in how the characters and events in a given story are analyzed. The readers response to the literature depends greatly on the position of the author and/or narrator; whether he is on the outside looking in, or vise versa. The use of point of view also allows the author to convey a certain message or belief by allowing for other literary elements such as irony and sympathy . The point of view in literature is one of the central focuses for interpretation. Dubliners, by James Joyce is an outstanding example of how the use of point of view influences how characters and events are interpreted. Joyce writes the first three stories of Dubliners in the first person point of view, the rest are told in there person. Taking a look at a few of the short stories , Araby, Eveline, and Clay, it is obvious that Joyce s choice of narration as well as the complexity of how he carries out those narrations plays a signifi cant role in the analysis of his work. Araby is told in first person, from the point of view of the protagonist. Despite the first person narration in Araby, Joyce does little to convince readers that the story is told from a boy s perspective. On the contrary, actually, the narrator seemingly has the maturity of a man certainly beyond the experience of the narrator of the story. Joyce s way of narrating this story gives readers the ability to clearly identify the distress thatShow MoreRelatedAnalysis Of James Joyce s Dubliners Dubliners1633 Words   |  7 PagesBria LeeAnn Coleman ENG 299 Dr. Mark Facknitz October 12, 2015 Epiphanies in James Joyce’s Dubliners Characters in Dubliners experience revelations in their every day lives which James Joyce called epiphanies. Merriam Webster defines an epiphany as â€Å"an illuminating discovery, realization, or disclosure.† While word epiphany has a religious connotation, these epiphanies characters in Dubliners experience do not bring new experiences and possibility of reform that epiphanies usually have. Joyce’sRead More Paralysis in Dubliners Essay2290 Words   |  10 PagesIn his letters, Joyce himself has said that Dubliners was meant â€Å"to betray the soul of that hemiplegia or paralysis which many consider a city† (55). The paralysis he was talking about is the paralysis of action. The characters in Dubliners exemplify paralysis of action in their inability to escape their lives. In another of Joyce’s writings, A Portrait of the Artist as a Young Man, Joyce writes of Ireland: â€Å"When the soul of a man is born in this country there are nets flung at it to holdRead MoreThe Fallout After World War 1 And The Great Depression2535 Words   |  11 Pagesstretched into prominent literature; several authors best deployed these ideals such as; American poet Jean Toomer,Irish poet James Joyce and American poet T.S Eliot. Their depictions of the rural broken lives of their characters capitalized on the idea of fragmentation. Adopting the cubist conventions of depicting real subject matter, but from shifting/multiple viewpoints, Joyce, Toomer and Eliot constructed characters, narrative and content (which was experimental and elliptical) whilst playing withRead MoreLife After Death By James Joyce1544 Words   |  7 Pagesliterature. James Joyce was an Irish novelist, and no doubt one of the most influential writers of the early 20th century. Joyce explores the intersection of life and death in, The Dubliners, a collection of short stories. He begins with the story, â€Å"The Sisters,† and ends the collection with, â€Å"The Dead .† In both of these stories, Joyce uses the stream-of-consciousness to show the reader observations of big events through small details in the everyday lives of the main characters. Joyce explores themesRead MoreIdentity Politics In Post-Industrial Revolution Writing.1992 Words   |  8 Pages Identity Politics in Post-Industrial Revolution Writing James Joyce s, The Dead and Melville s, â€Å"Bartleby the Scrivener, are both short stories that critique our relation with identity politics. In this paper, I will argue that both of these works aim to show that a symptom of modernization is that self-deception erodes our humanity. The process of which I build this position in the paper will somewhat mirror the progression of the readings. By this, I will compare and acknowledge the contextRead MoreDeath In The Woods1340 Words   |  6 PagesA Critical Analysis of Death in the Woods Death in the Woods is a story about a woman that lives a hard life. When she was a girl she worked for a German farmer and his wife. When she was a little older she married a man named Jake Grimes thinking she would get away from the crude work of the farmer. She soon finds out that life doesn t get any better for her than it already was. Later in the story she is found dead by a rabbit hunter in the woods (Cleveland). Death in the Woods seeminglyRead MoreDeath In The Woods1371 Words   |  6 PagesA Critical Analysis of Death in the Woods ?Death in the Woods? is a story about a woman that lives a hard life. When she was a girl she worked for a German farmer and his wife. When she was a little older she married a man named Jake Grimes thinking she would get away from the crude work of the farmer. She soon finds out that life doesn?t get any better for her than it already was. Later in the story she is found dead by a rabbit hunter in the woods (Cleveland). ?Death in the Woods? seemingly concernsRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesï » ¿TEXT INTERPRETATION AND ANALYSIS The purpose of Text Interpretation and Analysis is a literary and linguistic commentary in which the reader explains what the text reveals under close examination. Any literary work is unique. It is created by the author in accordance with his vision and is permeated with his idea of the world. The reader’s interpretation is also highly individual and depends to a great extent on his knowledge and personal experience. That’s why one cannot lay down a fixed â€Å"model†Read MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 PagesMarx’s economic theories as such: we shall confine our discussion to their methodological premises and implications. It will in any case be obvious to the reader that the present writer upholds the validity of their content. Secondly, a detailed analysis of Rosa Luxemburg’s thought is necessary because its seminal discoveries no less than its errors have had a decisive influence on the theories of Marxists outside Russia, above all in Germany. To some extent this influence persists to this day. ForRead MoreModernist Elements in the Hollow Men7051 Words   |  29 Pageslong as they continue to worship these stone idols the hope of attaining salvation will remain beyond their reach. Furthermore, the misquoted lyrics of the children’s rhyme â€Å"the Mulberry Bush†, according to Robert A.Morace in his article â€Å"Notes and analysis on The Hollow Men†, signify that the poem’s narrator is attempting to come to terms with the perversion of childhood beliefs. However, Eliot does not lament the decadence of modern times without the search for renewal and redemption. â€Å"The poem

Business Plan Strategies

Question: An Entrepreneurial Venture - groups are to develop an entrepreneurial product or service that could be commercialised ? Answer: Introduction This business plan is about a start up company called Johnson Group is about to launch their new product in the current business environment. This product named as W-plus and will have several innovative features in the mobile segment. All the detailed analysis of the product will be discussed in accordance to the background of the product, mission, vision, marketing mix and financial plan that can be implemented and evaluated by the start-up company (Fletcher, 2012). 1. Background of the idea The product that the start up company will be launching is a mobile phone that can be acted like a bracelet and with innovative features. This is a niche market and unique product that can cater a wide range of customers. The customers will be attracted with such a new product as there is a huge demand for advanced mobile technologies in the current business environment (Lagarde, 2013). Adding to this, many electronic companies are launching new innovative products, therefore, it will be easier for the company to commercialise and market this product in all types of market and in the all segments of customers. Moreover, the company can also be able to create a blue ocean strategy that will further help the company to gather a huge market share. 2. Mission The main mission of the product of the company is to create brand equity of its product and also to create a brand image of the company. Apart from this, the company will target to increase an awareness of the product among its customers in the market. This mission of the company will be directed by the long term vision of the company. This mission and vision of the company will be targeted to achieve by planning of short term and long term goals and objectives of the business organization. This mission of the company will be directed and evaluated by the marketing mix and product mix designed for the product of the company (Birt, 2013). 3. Product offered to the customers The product that is being offered to the customers is a bracelet mobile phone. The consumers of the product can use this product as a style statement also. Apart from this, the size of the product is extremely small so that is easily carried by the customers. Adding to this, the product also has a wireless Bluetooth technology that will make the customers feel free to use the product. Moreover, the product can be used as wrist watch by the buyers and consumers. Therefore, it can be said that the product W-plus will have 3-in-1 features within itself. The main segment of the customers of this product is the youths of the society. This is the main reason why the company will design the colour of the product in four different colours. The colours are black, blue, brown and purple. The choice of colour plays an effective part in the psychology of the consumers (Fuchs, 2012). For this reason, the company will select all the colours of youth to cater the segments of the customers and consumers. Apart from this, the product is an on-street chargeable product and it has several features of a mobile phone. It has expandable memory of 16 GB and a 5 megapixel camera. The battery backup is 650mm and will have an operating system of Android Kitkat. Initially the product will be launched in the market segment of the Australia. This is the overview of the product W-plus that will be designed by the company. 4. Market analysis Before launching a new product, every business organization needs to analyse the market in which the company is about to operate. A proper analysis of the overall market will further help the company to judge the strength and weakness of its competitors and to have an overview of the consumer behaviour in the market segment (Lagarde, 2013). Therefore, the company Johnson Group need to perform an industry and competitor analysis before launching the product. 4.1 Industry analysis An appropriate analysis of the industry of the product W-plus can be evaluated with the help of the porters five forces analysis (Pamorama.net, 2015). This can be explained with the help of the following figure. Fig 1: Porters five forces model (Source: Aaker, 2013, p.52) Power of bargaining of the consumers- The overall bargaining power of the consumers will be low even though the product and the company is completely new in the product. This is mainly because the product offers many innovative features with advanced technology to the customers of the product. The customers mainly the youths are technologically freak and the design and features of the product will drive the customers towards the product. Power of bargaining of the suppliers- The respective suppliers of the business organization will have a power of bargaining regarding the product. This is mainly because the product is new in the market and the company is a start up company. Due to lack of resources, the suppliers of the company will get an opportunity to bargain with the company regarding the supply of raw materials to the company (Birt, 2013). New entrants threat- The business organization Johnson Group will face a huge challenge from the threat of new entrants. This is mainly because the mobile segment rather than the electronic segment is easily imitable. Therefore, there is a huge possibility that the product will be copied by the existing competitors in the current business scenario. Threats from the new substitutes- The business organization will face an intense threat from the substitutes of the market. There are few products available in the market with similar features (Fletcher, 2012). Therefore, the company needs to take various steps to minimize challenge. Industry competition- The business organization will face a tough competition from the existing competitors in the mobile phone segment. Therefore, the organization must evaluate separate strategic plans to counter the competitors from the current market. Therefore, it can be said that the organization Johnson group needs to implement its business strategic plans in accordance to the industry analysis done and evaluated with the help of porters five forces (Meng, 2012). Apart from this, it can be said that in the mobile phone segment, Apple has the highest market share, followed by Samsung and HTC. But, it can be also infers that the company is based on blue ocean strategy. Therefore, it can be said the main competitor of the organization is Apple. On the contrary, Apple do not have any bracelet mobile phone, therefore, the company can have their own set of customers. However, since, it can be also inferred that this type of product is not present in the market of Australia. For this reason, the company will be able to create a radical innovation or a monopolistic competition in the market segment (Fao.org, 2015). 4.2 Competition The organization Johnson Group will face a tough challenge from all the competitors in the market, even though the product of the company is unique and caters the blue ocean segment of the market. The main reason behind this is that customers prefer mobiles with advanced and suitable technologies. Companies like Apple, Samsung, HTC, Sony, etc are already present in the business segment of Australia. The marketing mix of the product will depend how intense competition the company will face. This can be further explained with the help of perceptual mapping of the product (Starcevic, 2013). The product W-plus will mainly cater the youths of the society. Therefore, it can be inferred that if the company keeps a high pricing strategy, it will face competition from the high street products and if the company keeps a low pricing strategy, it will face competition from the low street companies. However, it can be said that there are no bracelet mobile phones present in the market segment. Therefore, the company will be able to create a monopoly market in the market segment for a couple of years if the company aims only on innovation. 5.0 Marketing mix The marketing mix of the product can be explained with the help of 4Ps of marketing. These are product, price, promotion and place. 5.1 Product The overall classification of the product can be done in several ways. These are size and shape, packaging, colour, level of quality, durability, core competencies and brand name. Size and shape- The overall size of the product is extremely small and acts as a unique bracelet of the product. Since the product is aimed to cater the youths of the society, the shape of the product is oval shaped and is curvy (Kim, 2013). Packaging- The packaging of the product will be driven by innovation of the product. It will be of several colours and the company logo will be present in the extreme left end of the company. Furthermore, the overall packaging will be done in such a way that no competitors can easily imitate the product Colour- The product will comprise of four different colours. These are black, blue, brown and purple. This is mainly because the product will be used to cater the youths of the society. All the selected four colours are known as the colours of youth (Meng, 2012). Level of Quality- The product will be of high quality as it caters the niche market segments of the products. Quality is driven by a better innovation for any business organization. Therefore, the company needs to keep the quality standards very high in order to attract a wide range of customers. Durability- The business organization Johnson Group needs to keep the product durable in nature according to the industry standards. It has been often seen that many innovative products are not that much durable in nature (Arokiasamy, 2012).Therefore, the product development team of the company have an important role to play to make the product as much as durable and present it to the customers. Core competencies- The product W-plus has several core or unique competencies that have made the product innovative in nature. The first core competency of the product is that it is a unique product that can act as a bracelet as well. Apart from this, the product has a 3-in-1 feature that will attract the customers towards the product. These are the major competencies of the product W-plus. Brand name- The organization is new; therefore, it does not have a brand name. 5.2 Price The target market of the product is the youths of the society in the domestic segment of Australia. Therefore, the price of the product will be $300. It cannot be classified as a high street product or a low street product. It lies somewhere in between. Adding to this, if the product is successful in the market and if the demand is more, then the company may think to increase the prices. The company may follow and implement hit and run pricing strategy (Meng, 2012). 5.3 Promotion There are several promotional tools that can be used and implemented by the organization Johnson Group. The company needs to depend upon the word of mouth strategy to market its products as it is a start up company. Therefore, it can create and implement a viral marketing process through social media tools. Moreover, the company can also implement traditional promotional strategies through electronic media and print media. Apart from this, the organization Johnson Group can also go for sponsoring activities in the field of sporting events (Aaker, 2013). This will help the company to create an extensive viral marketing of its product W-plus. 5.4 Place The initial place of launching the product will be the local market of Australia. The company is an Australian based company and it has designed its products primarily based on the segments of the local markets. However, if the product is successful, then the company may extent its products globally (Starcevic, 2013). 6.0 Financial plan Financial planning is very important for every business organization. The business organization Johnson Group needs to utilize its financial resources in order to launch the product successfully in the market.. The business organization needs to opt for various sources of funds in the financial market. The source of funds can be in the form of short term source of funds and long term source of funds. The Johnson group can also infer source of funds from the long term source of funds (Kim, 2013). These can be in the form of loans of commercial and financial institutions, asset back loans, funds of secondary markets, etc. Apart from this, source of funds can also be in the form of equity and debt instruments. Equity can be the form of ownership interest and capital and debt instruments can be in the form of loans. The company can also go merchant bankers and venture capitalists. However, both these source of funds have several disadvantages (Arokiasamy, 2012). In terms of equity, the biggest disadvantage is that the organization may have to dilute its stake. On the contrary, in terms of debt instruments, the company faces financial leverage risk. After evaluating the appropriate source of funds, the organization may prepare the financial statements for the first year. These statements can be in the form of cost sheet, profit and loss account, cash budget, cash flow statements and balance sheet statements. The cost sheet statements can be evaluated as the following:- Statement of costs Indirect expenses 55000 Direct expenses 45000 Prime costs 100000 Office and administration expenses 200000 Selling and distribution expenses 100000 Total costs 400000 Table 1: Cost sheet statement (Source: Created by Author) The above cost sheet statement infers that the total costs incurred for the first financial year after the product is launched in the market. The cash budget of the organization for the first financial year is as follows:- Cash budget Total receipts 475000 Total payments 400000 Profit/loss of the year 75000 Table 2: Cash budget of the company (Source: Created by Author) The cash budget of the company reflects the target costs of the company with reference to the profits that can be obtained. This type of budgeting tool will help the company to evaluate the forecasted costs of the business organization. It is assumed that the organization will be in profits within the first year itself. Profit and loss account Sales 475000 Less: Gross profit 275000 Less: Operating expenses 100000 Operating profit 100000 Less: interest and taxes 25000 Profit after tax 75000 Table 3: Profit and loss account (Source: Created by Author) Cash flow statements Cash from investment activities 200000 Cash from financing activities 25000 Cash from operating activities 25000 Closing cash balance 150000 Table 4: Cash flow statements (Source: Created by Author) All the above figures and tables suggest that the business organization will be in profits after the first financial year. The cash flow statements reflect the projected cash inflows and cash outflows for the first financial year (Birt, 2013). The projected profit and loss statement reflects the total income and expenditure for the first year. Overall, it can be inferred that the break-even point of the product will be touched and surpassed with the first year itself. Adding to this, the business organization will try to match up with the financial plan evaluated and this will further help the company to nullify the variances in the cost. 7.0 Critical risks There are various risks that the start up company Johnson Group. These risks can be in the form of systematic risks and unsystematic risks. The systematic risks can be the risks existing in the market. The market risks can be classified in the form of inflation, unemployment, government policies, environmental issues, etc. The unsystematic risks are known as the business risks that exist within the business environment. These risks are related to leverage risks, credit risks, liquidity risks, risk of competitors, etc (Starcevic, 2013). The organization needs to minimize and nullify all these risks in order sustain its product in the market. Conclusion From the above business plan, it can be deduced that the start up company needs to evaluate several marketing strategies and financial strategies before launching its new product W-plus. The organization needs to evaluate the business audit in the very first stage before the actual launch. This will direct the company to reach to their desired goals and objectives. Reference List Books Aaker, D. (2013). Marketing research. Hoboken, NJ: John Wiley Sons. Birt, I. (2013). Writing your plan for small business success. Crows Nest, N.S.W.: Allen Unwin. Journals Arokiasamy, A. (2012). The Effect of Marketing Mix and Customer Perception on Brand Loyalty. IOSR Journal of Business and Management, 4(2), pp.1-11 Fletcher, R. (2012). Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities. Journal of Consumer Marketing, 29(7), pp.507-520. Fuchs, S. (2012). Type 2C protein phosphatases in plants. FEBS Journal, 280(2), pp.681-693. Haag, A. (2013). Writing a Successful Business Plan: An Overview. Workplace Health Safety, 61(1), pp.19-29. Kim, K. (2013). A Case Study Concerning the Strategic Plan: V2020 of Chosun University. SJBM, 1(4), p.43. Lagarde, F. (2013). Socratic Questioning Applied to Social Marketing. Social Marketing Quarterly Limongi, R. (2013). To plan or not to plan? An analysis of the impact of planning on the disbanding or growth of Brazilian start-ups. IJESB, 18(3), p.349. Menegaki, A. (2012). A social marketing mix for renewable energy in Europe based on consumer state(Meng, 2012).d preference surveys. Renewable Energy, 39(1), pp.30-39. Meng, S. (2012). Measuring E-Marketing Mix Elements for Online Business. International Journal of E-Entrepreneurship and Innovation, 3(3), pp.13-26. Myrna, J. (2012). A rolling stone gathers no moss: prevent your strategic plan from stagnating. Business Strategy Series, 13(3), pp.136-142 Starcevic, S. (2013). Research of brand personality concept in marketing. Marketing, 44(2), pp.149-172 Websites Fao.org, (2015). Chapter 8: Product Decisions. [online] Available at: https://www.fao.org/docrep/W5973E/w5973e0c.htm [Accessed 15 Jan. 2015]. Pamorama.net, (2015) The Role of Color in Marketing | Pamorama. [online] Available at:

Medicinal Militarization

Table of Contents Introduction Kinds of Militarization Militarizing the Body Militarizing the Population Militarizing the Inner Space Conclusion References Introduction Triumph of the Will is one of the earliest propaganda firms that were produced in 1935 by Leni Riefenstahl. It is a chronicle of the Nazi Party Congress in 1934, which took place in Nuremberg in Germany. According to Foucault (2012), the film was seen as a deliberate attempt by the Nazi government to manipulate the German society by making some of their propaganda be acceptable.Advertising We will write a custom essay sample on Medicinal Militarization – Triumph of the Will specifically for you for only $16.05 $11/page Learn More Adolf Hitler had just taken over the leadership of the country in the previous year, and due to his ambitious nature, he was keen on implanting the manifesto of the Nazi Party. The speeches given by Adolf Hitler, his senior military generals, and senio r members of the party show the desire to gain absolute power. Adolf Hitler was elected to the office through a democratic vote. However, the movie presents him as a military leader who is keen on redefining his position as both a military and civilian ruler. The declaration by Hitler that Nazi party and state is a clear indication of the interest of a democratically elected leader to use absolute power with the help of the military apparatus. In this paper, the researcher aims at identifying the types of militarization as presented in this power. Kinds of Militarization In this film, there is a deliberate attempt by the political leadership of this country to militarize the society. According to Orr (2009), the Triumph of the Will is one of the best films that show the ambition of Adolf Hitler beyond the borders of Germany. This scholar says that the film presents various kinds of militarization at various stages. Militarizing the Body Militarization of the body is presented at ear ly stages of the films by the pseudo-military drills. Adolf Hitler is presented as the savior of this society, and for him to save the society he needs the services of the able-bodied men who could engage in military battles. Through his inspiration, young people are seen to join the military and engage in military drills in readiness to serve their country. As shown in this film, it is not possible to win a war without proper preparation. The volunteers are taken through early stages of military training where they try to learn the basics about military. They learn how to use guns while in the battlefield. Given that they are not trained soldiers, they use spades as symbols of guns that they will use when they engage in warfare. The actual militarization of the body is seen on the third day of the film.  At this stage, it is apparent that the main theme in the film is how to make the Germans ready for a possible outbreak of war. On this day, Adolf Hitler starts his morning activi ties by addressing youths in militaristic terms and informing them that they have to harden themselves in readiness for war.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More A military pass and the armored vehicles with highly skilled military officers demonstrate the effort that the Nazi Party had to ensure that the targeted group had all the military trainings. Militarization of the body is best demonstrated when a large number of youths join the military training camps to learn how to use various forms of guns and other heavy artillery. The training involves enduring pain and spending long hours in the field learning how to engage in a battle. The conviction of the trainers and trainees clearly hints at a possible target that should be attacked once the military training was successful. Militarizing the Population According to Maguire (2010), although Adolf Hitler was one of the world’s worst dictators, he knew that real power lies with the people. He was, therefore, very keen on engaging the population in all his militaristic activities. This is seen in this film when he engages actively with the public. Over 700,000 people attend the first public forum that is organized for Hitler. Most of these people are youths who are not pleased by the current state of affairs in this country. They have attended the gathering hoping that the new leader will bring a lasting solution to the problem. Hitler takes advantage of this high expectation to offer a solution that is militaristic in nature. He ignores the possibility of addressing the problems that Germany has with the international community through dialogue. Instead, he hands over the duty of liberating Germany to Germans themselves.  Militarization of the population starts when Hitler makes a successful effort to unite the Germans against what he describes as a common enemy. His ability to evoke emotions and to make his a udience develop a feeling that they have a common destiny plays an important role in the militarization of population. This film demonstrates that Hitler and the Nazi party were keen on having a united population that is ready for war before engaging in any militaristic expedition. In his speeches, Hitler blames people he refers to as traitors for failing to achieve success in the World War 1. He does not rule out the possibility of another World War, but he is keen on ensuring that this time round Germany comes out as the winner, unlike in the previous occasions. To do this, it is demonstrated in the film that he needs the population. This population could only go to war if they are militarized. This militarization is what Adolf Hitler was keen on doing as shown in this film.Advertising We will write a custom essay sample on Medicinal Militarization – Triumph of the Will specifically for you for only $16.05 $11/page Learn More Militarizing the I nner Space This film best demonstrates the militarization of the inner space. When Adolf Hitler came to power, German was under a heavy yolk placed on it by the international community when it was accused of causing the First World War. The society was not happy with this verdict, but they had no option other than paying the fine. Adolf Hitler came to power through a heavy expectation that he would change the state of affairs for the better. In this film, Adolf Hitler is demonstrated as a leader who was determined to meet the expectations of the society and deliver them from the yolk placed on it by the international society. As shown in this film, delivering the nation could not be done through a peaceful engagement. The previous leaders had tried this approach but failed. It was time to use other alternatives, and to Hitler, military engagement was the only way out of this problem. However, engaging in a war was not a simple affair of ordering soldiers to the battlefield. Before g oing to the war, there was a need to get the support of the society. The German people had to develop an urge to go to the war for the sake of liberating the country. This could only be achieved through propaganda.  Militarization of the mind starts on the third day of the film at a youth rally that is attended by Hitler and his top party officials. The party officials are allowed to engage the youths in a discussion on how the country can be liberated. These officials are very critical of the current affairs of the country, and paint a picture of Adolf Hitler being the only possible savior that could address the problem for the society. They prepare a basis upon which Hitler can base is propaganda to the youths. True enough, Hitler comes out to address the youth gathered to meet the German ‘savior’. The ‘savior’ seizes this opportunity to militarize the minds of the youth at this rally. He recounts the suffering that Germans have to undergo because of th e fearful leadership that governed the country before him. He tells the youth that the country is being treated as a Third World Country by nations that could not match its military capabilities. He then tells the youth that the solution lies on them. They had to say to the current state of affairs. He tells them of the superiority of the German race that is being trampled upon by weaker nations simply because the country was not ready to go to war.  The message of Adolf Hitler to an audience of about 700,000 people seems to generate serious impacts among his audience, especially the youths (Latour, 2012). Hitler was keen on provoking their emotions.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More He tells the audience how superior the Germans are to any other race that exists in the world. Hitler is very passionate about his message to the Germans. He tells the gathering that a time had come to liberate the nation. He says that the power rests with the people, and the youths had to make a decision about what they want in their own society. Hitler knew that militarization of the mind was the best approach that he could use to encourage the Germans to prepare for another war that will help it liberate itself from the burden placed on it by the League of Nations. The cheers from his audience and the kind of reactions from the youth clearly demonstrate the he succeeded in militarizing the minds of his audience. He captured their inner space, and evoked a strong urge to go to war. He made them feel that they could easily win a war if they remained focused and determined to this course. He lived up to the expectations of a true savior who came to liberate his people (Lande, 2011). The society believed in him, and was determined to walk with him on the path towards liberation. Conclusion Triumph of the Will is one of the German’s earliest propaganda films. The film portrays Adolf Hitler, through is Nazi Party, as the savior that German has been waiting for to liberate it from the injustice it suffered after the end of World War 1. Hitler is preparing the country for a possible military engagement with the international community. He militarizes the body, the population, and most importantly the inner space of the Germans in readiness for war. He succeeds in his militarization process based on the responses from the audience as shown in this film. References Foucault, Michel. 2012. Docile Bodies In Discipline and Punish, excerpts. New York: Vintage. Lande, Brian. 2011. Breathing like a soldier In Sociological Review. New York: Cengage. Latour, Bruno. 2012. Give me a laboratory and I will raise the world. Oxford: Oxford University Press. Maguire, Mark. 2 010. Biopower, Racialization and new Security Technology. New Jersey: Wiley. Orr, Jackie. 2009. The Militarization of Inner Space In Critical Sociology. London: McMillan This essay on Medicinal Militarization – Triumph of the Will was written and submitted by user Kaylynn C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.